Nike – Custom Air Force 1’s

  • Nike partnered with Art of Your Mind for a customization event exclusively for their Air Force 1 shoe at the House of Hoops in Harlem, New York. 
  • The challenge was to increase sales and create a connection between the customers and their product. 
  • All in attendance who purchased Air Force 1’s  on that day received free customization! 
  • The artists immediately transformed the shoes on site into personalized apparel that is truly wearable art!  
  • Rondae Hollis-Jefferson from the New York Nets was in attendance and received his very own pair of vibrantly personalized Air Force 1’s! 
  • The customization station was mobbed with sneaker heads eager to get a hold of their one of a kind creations!


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