- KMART and Art of Your mind put our heads together to plan an amazing custom design t-shirt event at their Penn Plaza location in NYC.
- KMART’s goal was to give back to their customers in appreciation for their brand loyalty! Art of Your Mind was happy to help show thanks to customers for their ongoing support with live customization!
- The challenge was to make the promotional item stand out and not be seen as just another free giveaway. KMART wanted the customers to have creative control over their giveaway.
- Art of Your Mind proposed a creative team including master airbrush artists and assistants to customize red KMART t-shirts for all customers who made a purchase that day.
- We eagerly began to customize t-shirts for the customers at the store. The booth was surrounded by spectators – customers rushed to make a purchase to be able to participate!
- Upon hearing of this promotion, the customers were excited to make a purchase, and proud to show their brand loyalty by wearing their custom KMART t-shirts! Word traveled fast and customers were rushing to put their names down for free, customized shirts made exclusively for them.
- Even those not planning on making a purchase that day purchased items just to be able to participate. Because of this tremendously successful event, KMART continues to treat their customers to additional live customization promotional events with Art of Your Mind!