- In honor of NASCAR drive Dale Earnhardt Jr.’s start as Mountain Dew’s mascot – they created custom t-shirts!
- Each of the printed black shirts were to be customized for a special influencer to celebrate the launch of a new flavor + mascot
- We worked together with the agency Golin to customize these t-shirts with airbrush. We received a document with careful research about the influencers interests to create unique designs on each shirt
- All 50 t-shirts were painted during a New York City blizzard in just TWO DAYS! Painted almost as fast as Dale Earnhardt Jr. drives!
- All of the recipients (including Lili Reinhart and Kevin Hart) absolutely loved their custom pieces and gift packages!
PUMA Flagship store Located at 609 Fifth Avenue, New York, NY Experiential event with Puma and Pop artist Selena Gomez celebrating the release of her