Mountain Dew – Influencer Tees

  • In honor of NASCAR drive Dale Earnhardt Jr.’s start as Mountain Dew’s mascot – they created custom t-shirts!
  • Each of the printed black shirts were to be customized for a special influencer to celebrate the launch of a new flavor + mascot
  • We worked together with the agency Golin to customize these t-shirts with airbrush. We received a document with careful research about the influencers interests to create unique designs on each shirt
  • All 50 t-shirts were painted during a New York City blizzard in just TWO DAYS! Painted almost as fast as Dale Earnhardt Jr. drives!
  • All of the recipients (including Lili Reinhart and Kevin Hart) absolutely loved their custom pieces and gift packages!


On Key

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