Foot Locker – Raised NY

  • Footlocker envisioned branded Air Force 1’s and basketballs for a special retail display
  • Art of Your Mind was tasked with airbrushing both the shoes and basketballs to be branded with RAISED colors, logos, and NYC designs
  • Six pairs of shoes were to be customized in-house, along with two balls 
  • One shoe of each pair featured the RAISED logo, five of the other pairs each had a NYC borough name painted. The last pair had a flaming basketball theme.
  • The pieces all worked together to provide cohesive store branding on the mannequins and acrylic display cases. The display was a huge hit!