- Saucony and JackRabbit teamed up to create a string of special events in honor of the New York Marathon.
- One event was at the Columbus Circle New York Running location. A special panel of Saucony runners was to be held. The panel needed a vibrant backdrop, and the attendees needed customized marathon gear.
- Art of Your Mind airbrushed a custom, vibrant, NYC themed backdrop for the panel.
- Saucony and Jackrabbit treated their NY Running Co. customers to free airbrush customization on their race day shirt or race bib holder.
- Attendees brought their own tees in to customize, and they were painted on the spot. Race bib holders were also provided as an additional choice.