- Spike Lee launched an exclusive limited edition jacket with Levis.
- To celebrate its launch, Levis held an event at their SoHo store.
- Aside from a bar and DJ, Levis wanted to provide the customers an additional exclusive offering to go along with their purchases.
- All attendees who purchased a Levis product were eligible for free custom airbrushing on-site.
- With purchase of Spike Lee’s new product, the customers got to meet with Spike Lee himself, and get their pieces signed!