Nike – House of Hoops Calligraphy

  • Nike launched ‘The1Reimagined’ shoe line – a special line of Air Force 1’s with reinvented designs by women – for women
  • A special launch event took place at House of Hoops Harlem with a customization area, DJ, and photobooth
  • If you purchased a shoe from the new collection, you were granted a free gift with purchase
  • Artist Andrea Bergart was on-site and created handbags made out of basketballs! The gift with purchase was her handmade bag, with the option to customize for free!
  • Andrea led a beading station, and directly across from her station, we were adding marker calligraphy to the purses for all eligible attendees.
  • With options of lettering styles and colors, the customers really enjoyed adding some additional flair to their bags!


On Key

Related Posts

Selena X Puma

PUMA Flagship store Located at 609 Fifth Avenue, New York, NY Experiential event with Puma and Pop artist Selena Gomez celebrating the release of her


Levi’s corporate management contracted with Art of Your Mind to provide fashionable enhancements on their classic trucker denim jackets for designated buyers and corporate retail

Hemped NYC

Hemped NYC is a New York City based Hemp retailer specializing in the sale of Hemp derived CBD products in all forms of consumption &