Nike – House of Hoops Calligraphy

  • Nike launched ‘The1Reimagined’ shoe line – a special line of Air Force 1’s with reinvented designs by women – for women
  • A special launch event took place at House of Hoops Harlem with a customization area, DJ, and photobooth
  • If you purchased a shoe from the new collection, you were granted a free gift with purchase
  • Artist Andrea Bergart was on-site and created handbags made out of basketballs! The gift with purchase was her handmade bag, with the option to customize for free!
  • Andrea led a beading station, and directly across from her station, we were adding marker calligraphy to the purses for all eligible attendees.
  • With options of lettering styles and colors, the customers really enjoyed adding some additional flair to their bags!