- Hired by Levi’s for these (2) events – see Levis’s – Nordstrom Pride ’18
- To honor Pride Month, Levi’s dreamed up a unique canvas tote.
- The canvas tote had rainbow flag handles, and was printed with the statement: “I AM _______”. They wanted to give their customers a chance to express themselves, by filling in the blank on the totes.
- This activation took place at both Macy’s, and Nordstrom in Manhattan.
- Free gift with purchase — No minimum $ amount needed to qualify for the activation
- In addition to the totes, customers were also able to customize any Levi’s product purchased that day.
- By customizing their pieces, the crowd was able to personally connect to their pieces.
The attendees were thrilled with their Levi’s pieces, and wore them out of the store with pride!