- French Connection is a UK-based global retailer and wholesaler of fashion clothing, accessories and homeware.
- French Connection was to have a booth at the ENVSN festival in Industry City. The ENVSN festival is all about inspiring and encouraging young millennial women to be the best versions of themselves. It’s focused on female empowerment and brings together influential females that celebrate women empowerment. There’s also a shopping element, with various wellness, beauty, and fashion brands, and booths with direct-to-consumer limited quantity/customized products.
- The challenge was: what to customize that would be impactful, and fun, and connect the audience to the brand?
- Art of Your Mind brought the energy, customizing French Connection pieces. The pieces had “FCUK” printed, with space for customization.
- The audience was able to choose from minimalistic, black and white lettering for their text.
- The completed pieces allow the recipients to use the French Connections platform to field creative thought and interact with their products.