Jack & Chill

Assessment

Jack & Chill is a new urban brand of clothing, skateboards and gear that is new to the active lifestyle/fashion industry. The entire idea was launched as scribbled notes on napkins by our client. When the client first met with us……the “Jack & Chill” brand was nothing more than a concept. We were asked to help create this brand and then launch it.



Challenge

New fashion/clothing/life-style brands are launched…….and buried on a daily basis. For this brand to be “different,” than every other concept in the marketplace, we would need to identify and then quantify those differences and ultimately accurately target the demographic and retail vertical it would thrive in.




Proposal

Art of Your Mind recommended that an intensive discovery phase be undertaken to correctly identify the unique “qualifiers” launching a new urban brand would require. Our company would need to help the client develop new logos, designs, product concepts, etc. We would need to help the client locate and secure high-quality manufacturing facilities both domestically and internationally. This effort would essentially entail a long-term “partnership” of sorts with the client company to ensure the success of this project.





Project Execution

Our artistic Staff helped to create and refine the Clients designs and logos. We created the clients hang tags, stickers, tags, bags and decals. We spearheaded the production of prototypes and finished products from domestic manufacturers as well as located overseas affiliate manufacturing facilities. Art of Your Mind developed the new Jack & Chill website and created all of the advertising materials as well as the online content pages for this venture. As this is a long-term, ongoing project, much of it is still underway. We are currently executing Phase II of this project which will result in the launch of a comprehensive social media campaign as well as more traditional forms of advertising.



Outcome Analysis

Again, this is an ongoing, long-term project. While Phase I has been completed and Phase II has been initiated……the “Jack & Chill” project remains quite fluid. We anticipate that this newly launched brand will continue to grow and interact with Art of Your Mind for many years to come. The client is ecstatic with our efforts to date and is already realizing the completion of the projects short term goals. It is expected that our long-term contractual “partnership” with this client will continue to grow and reflect tremendous upward trajectory. This Client Services Analysis clearly accentuates that Art of Your Mind is enthusiastically capable of entering into continuing arrangements with clients that require long-term consulting and support.



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